Great news for Bronswick Benjamin clients! We are proud to announce that Larry Reents has joined our firm as a Principal and Director of our Customized Accounting Solutions (CAS). Larry brings with him a deep CFO-level expertise to help our client base in a variety of ways. He also understands the practices and disciplines of larger organizations, which he can bring to small and mid-size businesses to increase value. In his role as Director of Outsourced Accounting, he will oversee and manage our quality guidance deliverables and set KPI’s for our clients.
He is an experienced corporate and divisional finance team leader with significant expertise in FP&A, strategic planning, business analysis and accounting services. He focuses on providing actionable and strategic analysis to drive positive change and business efficiencies with improved profitability. He partners with non-financial leaders to perform meaningful operational business analysis that results in improved strategic plans and business process improvements.
Larry comes to us from Advertising Resources Inc, where he was their Chief Financial Officer. As CFO, Larry was the leader of Finance, Inventory Control, IT and Business Systems for the $85 million-dollar business. He was responsible for building a new Finance and Accounting team and improved business processes for multiple functions.
Larry is also the former Financial Director for WM. Wrigley Jr. Company. While at Wrigley, he led strategic initiatives for operational excellence and process improvement throughout the $1.4 Billion Americas region and Corporate HQ. Larry led implementation of the Financial Shared Services Center and led Sarbanes-Oxley implementation.
As the Interim Financial Director for Hostess, he was the senior finance leader of the $850 million-dollar North American business unit where he led financial planning and analysis, pricing, trade spending and performance management activities. He worked closely with the sales and revenue management teams to ensure performance with budgeted targets.
Larry is passionate about developing the CAS model for Bronswick Benjamin clients to help them refine their back-office operations and remain focused on running their businesses. Larry graduated from the University of Illinois with a Bachelor of Arts in Economics and with a Master’s degree in Business Administration, Finance/Accounting and has a current membership with Financial Executives International.——————- Disclaimer: The information contained in this Blog (the “Blog”) is intended solely to provide general guidance on matters of interest for the personal use of the reader, who accepts full responsibility for its use. In no event will BB or its partners, employees or agents, be liable to you or anyone else for any decision made or action taken in reliance on the information in this Blog or for any consequential, special or similar damages, even if advised of the possibility of such damages.